Growth hacking: a new marketing mindset
Pizza, Giovanni (A.A. 2014/2015) Growth hacking: a new marketing mindset. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Alessandro Marino, pp. 132. [Master's Degree Thesis]
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Abstract/Index
Grow hacking as a new marketing mindset. Factors in the growth hacking rise. The management of exponential growth. Dropbox, an empirical case.
References
Bibliografia e sitografia: pp. 107-117.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Marino, Alessandro |
| Thesis Co-Supervisor: | Turner, Karynne |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jul 2016 09:41 |
| Last Modified: | 19 Apr 2017 10:36 |
| URI: | https://tesi.luiss.it/id/eprint/16597 |
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