Growth hacking: a new marketing mindset

Pizza, Giovanni (A.A. 2014/2015) Growth hacking: a new marketing mindset. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Alessandro Marino, pp. 132. [Master's Degree Thesis]

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Abstract/Index

Grow hacking as a new marketing mindset. Factors in the growth hacking rise. The management of exponential growth. Dropbox, an empirical case.

References

Bibliografia e sitografia: pp. 107-117.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Marino, Alessandro
Thesis Co-Supervisor: Turner, Karynne
Academic Year: 2014/2015
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 08 Jul 2016 09:41
Last Modified: 19 Apr 2017 10:36
URI: https://tesi.luiss.it/id/eprint/16597

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