The shift of the luxury shopping experience from offline to online channels

Cignitti, Sveva Carolina (A.A. 2014/2015) The shift of the luxury shopping experience from offline to online channels. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 137. [Master's Degree Thesis]

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Abstract/Index

Internet and the e-commerce. Crossing worlds. The digital luxury world in practice: emotional and functional websites’ strength. The stronger reality of department stores on-line. Luxury customer relationship management and its special features.

References

Bibliografia: pp. 132-133. Sitografia: pp. 133-137.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2014/2015
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 11 Jul 2016 12:26
Last Modified: 11 Jul 2016 12:26
URI: https://tesi.luiss.it/id/eprint/16619

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