Consumer evaluation of luxury brand extensions: a comparison between new models differing in their similarity with the parent brand

Galatola, Roberto (A.A. 2014/2015) Consumer evaluation of luxury brand extensions: a comparison between new models differing in their similarity with the parent brand. Tesi di Laurea in International business, LUISS Guido Carli, relatore Matteo De Angelis, pp. 126. [Master's Degree Thesis]

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Abstract/Index

Luxury market dynamics: new rules for brand strategy. The concept of luxury. Luxury and brand extensions. Luxury and sustainability. The experiment.

References

Bibliografia: pp. 99-109.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International business
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2014/2015
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 11 Jul 2016 13:20
Last Modified: 11 Jul 2016 13:20
URI: https://tesi.luiss.it/id/eprint/16624

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