Consumer evaluation of luxury brand extensions: a comparison between new models differing in their similarity with the parent brand
Galatola, Roberto (A.A. 2014/2015) Consumer evaluation of luxury brand extensions: a comparison between new models differing in their similarity with the parent brand. Tesi di Laurea in International business, LUISS Guido Carli, relatore Matteo De Angelis, pp. 126. [Master's Degree Thesis]
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Abstract/Index
Luxury market dynamics: new rules for brand strategy. The concept of luxury. Luxury and brand extensions. Luxury and sustainability. The experiment.
References
Bibliografia: pp. 99-109.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jul 2016 13:20 |
| Last Modified: | 11 Jul 2016 13:20 |
| URI: | https://tesi.luiss.it/id/eprint/16624 |
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