Social network e brand community: un approccio fuzzy alla segmentazione
Valeri, Carol (A.A. 2014/2015) Social network e brand community: un approccio fuzzy alla segmentazione. Tesi di Laurea in Metodi statistici per il web marketing, LUISS Guido Carli, relatore Pierpaolo D'Urso, pp. 149. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Web 2.0 e social network. Brand community. Cluster analysis: nozione e strumenti metodologici. Il caso della brand community "Solo Elisabetta Franchi".
References
Bibliografia: pp. 144-147. Sitografia: p. 148.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Metodi statistici per il web marketing |
| Thesis Supervisor: | D'Urso, Pierpaolo |
| Thesis Co-Supervisor: | De Giovanni, Livia |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Jul 2016 08:07 |
| Last Modified: | 20 Mar 2017 11:40 |
| URI: | https://tesi.luiss.it/id/eprint/16675 |
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