Multi channel supply chain model with hybrid demand: how the interactions amongst channels influence consumers’ behavior in the e-commerce era

Masi, Raffaele (A.A. 2014/2015) Multi channel supply chain model with hybrid demand: how the interactions amongst channels influence consumers’ behavior in the e-commerce era. Tesi di Laurea in Transforming business through digital innovation, LUISS Guido Carli, relatore Paolo Spagnoletti, pp. 150. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Electronic commerce and electronic market places. Supply chain management. Consumers' behavior drivers in channel decision. Dual channel distribution network. Case study: Retail hair color industry.

References

Bibliografia: pp. 133-135.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Transforming business through digital innovation
Thesis Supervisor: Spagnoletti, Paolo
Thesis Co-Supervisor: Giustiniano, Luca
Academic Year: 2014/2015
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 14 Jul 2016 08:20
Last Modified: 14 Jul 2016 08:20
URI: https://tesi.luiss.it/id/eprint/16703

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