Multi channel supply chain model with hybrid demand: how the interactions amongst channels influence consumers’ behavior in the e-commerce era
Masi, Raffaele (A.A. 2014/2015) Multi channel supply chain model with hybrid demand: how the interactions amongst channels influence consumers’ behavior in the e-commerce era. Tesi di Laurea in Transforming business through digital innovation, LUISS Guido Carli, relatore Paolo Spagnoletti, pp. 150. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Electronic commerce and electronic market places. Supply chain management. Consumers' behavior drivers in channel decision. Dual channel distribution network. Case study: Retail hair color industry.
References
Bibliografia: pp. 133-135.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Transforming business through digital innovation |
| Thesis Supervisor: | Spagnoletti, Paolo |
| Thesis Co-Supervisor: | Giustiniano, Luca |
| Academic Year: | 2014/2015 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Jul 2016 08:20 |
| Last Modified: | 14 Jul 2016 08:20 |
| URI: | https://tesi.luiss.it/id/eprint/16703 |
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