The future of the automotive industry: a marketing study of connected cars
Angeli Bufalini, Nicolò (A.A. 2015/2016) The future of the automotive industry: a marketing study of connected cars. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 124. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Current and future issues in the automotive industry. The connected car: relevant features and economic potential. A qualitative analysis on connected cars. A quantitative research on connected cars’ features. Results of the study: digital attributes desired and expected by customers in a connected car and the future of the industry. Text of the interviews conducted for the qualitative research.
References
Bibliografia: pp. 106-111.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Nov 2016 14:00 |
| Last Modified: | 02 Nov 2016 14:00 |
| URI: | https://tesi.luiss.it/id/eprint/17156 |
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