Digital marketing strategy: the Mondatori case study
Marcocci, Flavia (A.A. 2015/2016) Digital marketing strategy: the Mondatori case study. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 158. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The digital ecosystem. Book publishing industry's digital transformation. Mondatori case study.
References
Bibliografia: pp. 127-134.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2015/2016 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2016 08:42 |
| Last Modified: | 15 Nov 2016 08:42 |
| URI: | https://tesi.luiss.it/id/eprint/17221 |
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