La nuova frontiera del web marketing: dal marketing tradizionale al marketing automation
Corigliano, Alessia (A.A. 2015/2016) La nuova frontiera del web marketing: dal marketing tradizionale al marketing automation. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Giovanni Zazzerini, pp. 33. [Bachelor's Degree Thesis]
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Abstract/Index
La nuova frontiera del web marketing. Dal marketing tradizionale al web marketing. Il web 2.0. Le componenti e gli strumenti operativi del marketing online. Marketing automation. Lead nurturing. Marketing automation.
References
Bibliografia: pp. 32-33.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Markets and strategies |
| Thesis Supervisor: | Zazzerini, Giovanni |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Mar 2017 08:12 |
| Last Modified: | 06 Mar 2017 08:12 |
| URI: | https://tesi.luiss.it/id/eprint/18054 |
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