Buying an intangible goods with a tangible service: the evaluation of services in the B2B oil sector
Santi, Christopher (A.A. 2015/2016) Buying an intangible goods with a tangible service: the evaluation of services in the B2B oil sector. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 117. [Master's Degree Thesis]
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Abstract/Index
Problem formulation. Oil and gas industry’s B2B buying. Literature review. Research methodology. Discussion and analysis. Findings.
References
Bibliografia: pp. 101-105.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2017 14:00 |
| Last Modified: | 14 Mar 2017 14:00 |
| URI: | https://tesi.luiss.it/id/eprint/18328 |
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