Communication and promotion of innovative models for film products: the marketing digital transformation in the movie sector
Pozzessere, Diletta (A.A. 2015/2016) Communication and promotion of innovative models for film products: the marketing digital transformation in the movie sector. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 95. [Master's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (812kB) | Request a copy |
Abstract/Index
Statement of the problem. Literature review. Hypothesis development. Research model. Managerial implication.
References
Bibliografia: pp. 74-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2017 14:27 |
| Last Modified: | 14 Mar 2017 14:27 |
| URI: | https://tesi.luiss.it/id/eprint/18331 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
