Emerging market economies and marketing: Africa as a new business opportunity
Di Giovine, Francesca (A.A. 2015/2016) Emerging market economies and marketing: Africa as a new business opportunity. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 98. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
A general economic outlook. Marketing: reinventing the relation with customers. Market analysis: Africa. Going international in practice: Stilmarmo S.r.l.
References
Bibliografia: p. 85. Sitografia: p. 86.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2017 15:11 |
| Last Modified: | 16 Oct 2018 08:51 |
| URI: | https://tesi.luiss.it/id/eprint/18335 |
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