L’effetto country of origin e le reazioni dei consumatori: un'analisi empirica in tempo di product harm crisis
Buscemi, Marina (A.A. 2015/2016) L’effetto country of origin e le reazioni dei consumatori: un'analisi empirica in tempo di product harm crisis. Tesi di Laurea in Brand management, LUISS Guido Carli, relatore Simona Romani, pp. 147. [Master's Degree Thesis]
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Abstract/Index
Overview su country of origin e product harm crisis. Country of origin e stereotipi. Crisi aziendali ed emozioni negative. L’indagine empirica.
References
Bibliografia e sitografia: pp. 124-129.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Brand management |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Pitardi, Valentina |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2017 14:46 |
| Last Modified: | 11 Apr 2017 12:26 |
| URI: | https://tesi.luiss.it/id/eprint/18370 |
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