The effect of narrative ads worded in concrete language on consumer cognition and emotion: the case of an unknown brand

Barlozzini, Marta (A.A. 2015/2016) The effect of narrative ads worded in concrete language on consumer cognition and emotion: the case of an unknown brand. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 108. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Storytelling. Brand meaning and brand association. The research.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Trade and retail marketing
Thesis Supervisor: Pitardi, Valentina
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2015/2016
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 Mar 2017 15:39
Last Modified: 16 Mar 2017 15:39
URI: https://tesi.luiss.it/id/eprint/18376

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