The effect of narrative ads worded in concrete language on consumer cognition and emotion: the case of an unknown brand
Barlozzini, Marta (A.A. 2015/2016) The effect of narrative ads worded in concrete language on consumer cognition and emotion: the case of an unknown brand. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 108. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Storytelling. Brand meaning and brand association. The research.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Trade and retail marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Mar 2017 15:39 |
| Last Modified: | 16 Mar 2017 15:39 |
| URI: | https://tesi.luiss.it/id/eprint/18376 |
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