Internationalization strategies in the F&B Chinese market, the Tramezzino.it case
Pelle, Alberto (A.A. 2015/2016) Internationalization strategies in the F&B Chinese market, the Tramezzino.it case. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Andrea Prencipe, pp. 126. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Driver’s for a successful market entry in China. The liability of foreignness. Retailing trends in China. Consumer preferences for western-style foods in China. The food and beverage sector. Expat vs local food community. Introductory remarks on the Chinese market of agricultural and food products import. Pasta and bakery products. The distribution in China. The gastropub phenomena. Tramezzino Itì the Shanghai case.
References
Bibliografia: pp. 123-126.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Prencipe, Andrea |
| Thesis Co-Supervisor: | Dandi, Roberto |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Mar 2017 08:49 |
| Last Modified: | 17 Mar 2017 08:49 |
| URI: | https://tesi.luiss.it/id/eprint/18393 |
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