Internationalization strategies in the F&B Chinese market, the case

Pelle, Alberto (A.A. 2015/2016) Internationalization strategies in the F&B Chinese market, the case. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Andrea Prencipe, pp. 126. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Literature review. Driver’s for a successful market entry in China. The liability of foreignness. Retailing trends in China. Consumer preferences for western-style foods in China. The food and beverage sector. Expat vs local food community. Introductory remarks on the Chinese market of agricultural and food products import. Pasta and bakery products. The distribution in China. The gastropub phenomena. Tramezzino Itì the Shanghai case.


Bibliografia: pp. 123-126.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Prencipe, Andrea
Thesis Co-Supervisor: Dandi, Roberto
Academic Year: 2015/2016
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 17 Mar 2017 08:49
Last Modified: 17 Mar 2017 08:49


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