The American wine market: internationalization strategies for the promotion of made in Italy: Guado al Melo case study
Barsotti, Niccolò (A.A. 2015/2016) The American wine market: internationalization strategies for the promotion of made in Italy: Guado al Melo case study. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 149. [Master's Degree Thesis]
|
PDF (Full text)
Download (4MB) | Preview |
Abstract/Index
Structural and strategic trends of the wine sector. The marketing of wine. PESTL analysis.
References
Bibliografia e sitografia: pp. 128-129.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Cuccia, Paolo |
| Academic Year: | 2015/2016 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Mar 2017 09:43 |
| Last Modified: | 21 Mar 2017 09:43 |
| URI: | https://tesi.luiss.it/id/eprint/18473 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
