The role of social media in doing business: from a marketing tool to a strategic one

Colombo, Giuilia (A.A. 2015/2016) The role of social media in doing business: from a marketing tool to a strategic one. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 150. [Master's Degree Thesis]

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Abstract/Index

The impact of internet revolution, an overview. The brand management strategies in the era of digital social networks: general considerations. The evolution of the web and its users: web 3.0 and co-creation of content. Brief history and overview of the company.

References

Bibliografia: pp. 128-134.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Boccardelli, Paolo
Thesis Co-Supervisor: Fontana, Franco
Academic Year: 2015/2016
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 09 Jun 2017 13:46
Last Modified: 09 Jun 2017 13:46
URI: https://tesi.luiss.it/id/eprint/18908

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