Benefits and costs from luxury industry digitalization process
Incocciati, Carolina (A.A. 2015/2016) Benefits and costs from luxury industry digitalization process. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 133. [Master's Degree Thesis]
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Abstract/Index
The digital ecosystem. Digital revolution and pillars. Luxury industry. Luxury industry overview and segmentation. Integration between traditional and digital media in the luxury industry: a comparative analysis with comsumer goods. Luxury traditional and digital communication tools.
References
Bibliografia: pp. 113-121.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2015/2016 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jun 2017 10:24 |
| Last Modified: | 12 Jun 2017 10:24 |
| URI: | https://tesi.luiss.it/id/eprint/18930 |
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