The digital brand community and the role of cultural factors: a semantic analisy
Abbro, Simone Carlo (A.A. 2015/2016) The digital brand community and the role of cultural factors: a semantic analisy. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 85. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literary review. Web 2.0. Computerized text analysis instruments. Research design. Digital camera industry. Methodology and results. Limitations and indications for further studies.
References
Bibliografia: pp. 67-69. Sitografia: p. 70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jun 2017 10:36 |
| Last Modified: | 12 Jun 2017 10:36 |
| URI: | https://tesi.luiss.it/id/eprint/18931 |
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