Luxury brand e social media: il ruolo del linguaggio e della logo prominence
Attili, Laura (A.A. 2016/2017) Luxury brand e social media: il ruolo del linguaggio e della logo prominence. Tesi di Laurea in Retail and service experience marketing, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 101. [Master's Degree Thesis]
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Abstract/Index
Lusso e social media. I luxury goods. Metodologia. Obiettivi e scopi di ricerca. Risultati. Analisi statistica dei risultati. Discussione generale. Limiti e futura ricerca.
References
Bibliografia: pp. 77-81.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Oct 2017 12:35 |
| Last Modified: | 11 Oct 2017 12:35 |
| URI: | https://tesi.luiss.it/id/eprint/19548 |
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