Understanding the performance of mobile games: a study related to game characteristics and market operators
Cuccaro, Luca (A.A. 2016/2017) Understanding the performance of mobile games: a study related to game characteristics and market operators. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 133. [Master's Degree Thesis]
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Abstract/Index
Scientific relevance. Managerial relevance. The mobile game industry. Game developers and platform providers. Methodology. Results.
References
Bibliografia: pp. 85-95.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Adiguzel, Feray |
| Thesis Co-Supervisor: | Gurses, Kerem |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Oct 2017 07:20 |
| Last Modified: | 27 Mar 2019 14:21 |
| URI: | https://tesi.luiss.it/id/eprint/19613 |
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