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Number of items: 64.

A

Aloia, Giulio (A.A. 2022/2023) The visual importance of ecolabels. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 106. [Master's Degree Thesis]

Antinelli, Maria Vittoria (A.A. 2022/2023) The effect of novelty on Gen Z's willingness to buy innovative sustainable fiber. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 107. [Master's Degree Thesis]

Abatelli, Lorenzo (A.A. 2021/2022) L’impatto delle ecolabel nelle private label: il caso Carrefour. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 194. [Master's Degree Thesis]

Audino, Jacopo (A.A. 2017/2018) New perspectives on electric vehicle diffusion barriers. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 130. [Master's Degree Thesis]

B

Bonasi, Nicoletta (A.A. 2022/2023) Perceptions and WTB of innovative fibers: a comparison between organic and non-organic fibers. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 128. [Master's Degree Thesis]

Baiocco, Ilaria (A.A. 2022/2023) L'efficacia del proximity marketing nel settore dei beni di lusso e di massa: l'influenza della psychological reactance. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 69. [Master's Degree Thesis]

Bajrovic, Belmina (A.A. 2020/2021) The evaluation of the customers’ preference between AI vs human service in hospitality sector based on the type of experience. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 150. [Master's Degree Thesis]

Barresi, Mariano (A.A. 2017/2018) The Italian masstige fashion market: the right branding strategy to join the market through extensions. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 228. [Master's Degree Thesis]

C

Cafolla, Marianna (A.A. 2021/2022) Moda sostenibile: tipologie di ecolabel e loro ruolo nel comportamento d’acquisto dei consumatori. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 151. [Master's Degree Thesis]

Cosanni, Elisabetta (A.A. 2021/2022) Package & social sustainability: the role of eco label: l'influenza delle etichette ecologiche certificate EU sui consumatori e rivenditori: il caso Conad. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 174. [Master's Degree Thesis]

Cuccaro, Luca (A.A. 2016/2017) Understanding the performance of mobile games: a study related to game characteristics and market operators. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 133. [Master's Degree Thesis]

D

D'Amico, Francesco (A.A. 2022/2023) Efficacia nel comunicare healthiness del prodotto: un’analisi dei sistemi di etichettatura nutrizionale front-of-pack. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 138. [Master's Degree Thesis]

De Meo, Arianna (A.A. 2022/2023) Sostenibilità e moda: come le tecniche green influenzano l’intenzione di acquisto dei consumatori. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 216. [Master's Degree Thesis]

De Filippo, Francesca (A.A. 2022/2023) Il design dei loghi sostenibili: come la forma influisce sulle valutazioni dei consumatori a seconda della tipologia di sostenibilità comunicata. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 122. [Master's Degree Thesis]

De Sabato, Chiara (A.A. 2021/2022) Sostenibilità e fashion industry: come la comunicazione della sostenibilità influenza la consumer engagement e la purchase intention a seconda del framing di comunicazione. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 143. [Master's Degree Thesis]

Di Fiore, Vincenzo (A.A. 2021/2022) The role of eco labels in sustainable fashion. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 127. [Master's Degree Thesis]

Di Sotto, Francesca (A.A. 2020/2021) I virtual influencer: una nuova sfida per il mercato del fashion luxury. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 149. [Master's Degree Thesis]

Di Rocco, Simone (A.A. 2019/2020) Il food tra generazione Y e social media: un'indagine sull'efficacia del linguaggio edonistico e funzionale nelle descrizioni del cibo. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 205. [Master's Degree Thesis]

F

Faragli, Flavia (A.A. 2020/2021) Let’s (try) to advertise that: use of sexual anthropomorphized and real taboo in advertising and the effect generated on purchase intention. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 99. [Master's Degree Thesis]

G

Guido, Sharon (A.A. 2022/2023) Luxury fashion and innovative sustainable fibers: the role of design and consumer’s narcissism in green product innovations acceptance. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 115. [Master's Degree Thesis]

Guadalaxara, Melania (A.A. 2022/2023) Sustainable fashion: il ruolo dell’atipicità delle fibre sostenibili nella generazione di passaparola positivo. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 155. [Master's Degree Thesis]

Giannatelli, Giordano (A.A. 2020/2021) Fashion e sostenibilita: come le nuove fibre eco friendly vengono percepite dai consumatori. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 155. [Master's Degree Thesis]

Gambino, Luca (A.A. 2020/2021) The green revolution: to be or not to be? The role of the FMCG’s ecolabels on young consumer behaviours. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 153. [Master's Degree Thesis]

I

Iannace, Pierluigi (A.A. 2022/2023) An exploration of the visual characteristics (text and shape) of brand logos: how does the use of negative space influence consumers’ responses? Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 121. [Master's Degree Thesis]

L

Longobardi, Francesco (A.A. 2021/2022) Sustainable food: how to promote plant-based food consumption. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 95. [Master's Degree Thesis]

Lebet, Carlotta (A.A. 2021/2022) Le fibre innovative nel fashion luxury: l'orange fiber e lo storytelling come driver di una produzione più sostenibile. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 168. [Master's Degree Thesis]

La Licata, Giulia (A.A. 2020/2021) L'upcycling nel fashion luxury: l'invenduto come driver di una produzione sostenibile. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 136. [Master's Degree Thesis]

Lupi, Eleonora (A.A. 2020/2021) Recycled vs recyclable food packaging: l’influenza della confezione sostenibile sulla percezione dei prodotti alimentari. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 141. [Master's Degree Thesis]

Landozzi, Gianluca (A.A. 2020/2021) Economia circolare e fast moving consumer goods: la rilevanza del materiale e dell'etichettatura ambientale degli imballaggi nelle scelte di consumo di prodotti alimentari non organici. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 138. [Master's Degree Thesis]

Linkowski, Carolina (A.A. 2017/2018) Do sustainable labels make us more negligent? Rebound effect and moral licensing in the sustainable clothing industry. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 76. [Master's Degree Thesis]

M

Marinelli, Chiara (A.A. 2022/2023) Negative space in logos: an experimental study on its influence on consumer perceptions. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 59. [Master's Degree Thesis]

Manzoni, Nicola (A.A. 2022/2023) The relationship between influencer marketing and UGC: an insight into the effects of consumers’ need of social validation and openness to experience. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 90. [Master's Degree Thesis]

Mennella, Francesca (A.A. 2021/2022) Qualità ed ambiente: come la percezione di un packaging, au naturel, con eco-label influisce sulla willingness to buy. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 103. [Master's Degree Thesis]

Maccari, Valentina (A.A. 2021/2022) Sustainable versus traditional materials in luxury fashion: a study on innovativeness and fit and their influence on brand luxury perception. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 89. [Master's Degree Thesis]

Martone, Michelangelo (A.A. 2020/2021) Esprimere le emissioni di Co2 con un framing di costo può aiutare i consumatori ad effettuare scelte più sostenibili? Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 106. [Master's Degree Thesis]

Masi, Filippo (A.A. 2020/2021) Il sustainable fashion e le migliori forme comunicative su Instagram. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 145. [Master's Degree Thesis]

Mezzarobba, Paolo (A.A. 2019/2020) L'uso delle ecolabels tra i millennials italiani. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 100. [Master's Degree Thesis]

Merlicco, Leonardo (A.A. 2019/2020) Sustainability in the fashion industry: WTB and sentiment of consumers. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 127. [Master's Degree Thesis]

Mancini, Flavia (A.A. 2019/2020) Analisi dei metodi produttivi sostenibili di upcycling e di recycling nel mercato del lusso. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 106. [Master's Degree Thesis]

Moretti, Matteo (A.A. 2019/2020) Le politiche di upcycling vs recycling per luxury brands. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 112. [Master's Degree Thesis]

N

Napolitano, Pasquale (A.A. 2021/2022) Sustainable food: leveraging shared identities to promote plant-based food consumption. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 111. [Master's Degree Thesis]

Natale, Serena (A.A. 2019/2020) E-retailing and touch: l’influenza della presenza vs assenza delle informazioni tattili sull’intenzione d’acquisto dei consumatori. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 161. [Master's Degree Thesis]

Notarantonio, Giulia (A.A. 2019/2020) Le eco labels nel settore alimentare: analisi dell’influenza sulle percezioni e sui comportamenti dei consumatori under-25. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 161. [Master's Degree Thesis]

O

Oliverio, Giulio (A.A. 2017/2018) The effects of price promotions on brand loyalty among different price tiers. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 82. [Master's Degree Thesis]

P

Pierfelici, Giovanni (A.A. 2021/2022) Food byproduct fibers versus recycled ocean plastic: an innovative confrontation. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 111. [Master's Degree Thesis]

Parente, Annachiara (A.A. 2021/2022) Fashion from nature: il ruolo delle fibre innovative naturali nella promozione della moda di lusso sostenibile. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 165. [Master's Degree Thesis]

Panconi, Tommaso (A.A. 2020/2021) Etichette ecologiche nel settore alimentare: un'analisi sugli effetti delle etichette BIO, fair trade e FSC sulla percezione del prodotto. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 98. [Master's Degree Thesis]

Petrocchi, Martina (A.A. 2020/2021) L'impatto del purchase channel sulla willingness to buy: come il Covid-19 ha influenzato il settore grocery. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 116. [Master's Degree Thesis]

Palumbo, Debora (A.A. 2016/2017) Sport event sponsorship effectiveness: new versus traditional media. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 144. [Master's Degree Thesis]

R

Recchia, Giulia (A.A. 2021/2022) Il second hand fashion luxury e il consumo sostenibile: opportunità o falso mito? Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 210. [Master's Degree Thesis]

Rotolo, Claudia Rita (A.A. 2020/2021) Ologrammi di realtà aumentata come surrogati del touch negli acquisti online: uno studio sulla percezione dei consumatori. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 140. [Master's Degree Thesis]

Rolfsnes, Victor (A.A. 2017/2018) Negative emotions Trump the truth: the impact of negative brand related false news on customer based brand equity. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 189. [Master's Degree Thesis]

S

Stavolo, Katryn (A.A. 2022/2023) Percezione di rischio: un'analisi comparativa tra raccomandatori di IA e umani sull'intenzione di acquisto e la scelta tra prodotti edonici e utilitaristici. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 69. [Master's Degree Thesis]

Saraco, Francesco (A.A. 2020/2021) Upcycling: come lo storytelling e la tipologia del materiale impatta nelle scelte di consumo luxury. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 82. [Master's Degree Thesis]

Scudu, Francesco (A.A. 2019/2020) Effectiveness of benefit versus fear appeals in anti smoking campaigns and the role of message framing. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Feray Adiguzel, pp. 128. [Master's Degree Thesis]

Siano, Giuliano (A.A. 2017/2018) Mobile App disadoption drivers: a branded App analysis. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 156. [Master's Degree Thesis]

Santimone, Elisa (A.A. 2017/2018) The role of sponsor event fit in sport event sponsorship: a study on the determinants of fit and the consequences. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 111. [Master's Degree Thesis]

T

Tallarico, Cristina (A.A. 2022/2023) L’effetto della forma e del colore dei loghi sostenibili rispetto alla willingness to pay dei consumatori, mediato da sentimenti di warm glow. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 134. [Master's Degree Thesis]

Tarozzi, Federica (A.A. 2021/2022) Digitalization in banking: understanding the effects of technostress on job satisfaction, job retention and organizational commitment with the moderating role of perceived supervisor support. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 78. [Master's Degree Thesis]

Tocci, Simone (A.A. 2020/2021) Stile comunicativo nel messaggio sostenibile dei luxury brand: il caso Gucci. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 121. [Master's Degree Thesis]

Tancredi, Viola (A.A. 2019/2020) Marketing eco fashion: l’effetto della fonte del messaggio e del tipo di claim ambientale sulle percezioni dei millennials. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 195. [Master's Degree Thesis]

Tanilli, Giacomo (A.A. 2017/2018) Social advertising in social media and moderators: an empirical study on efficient customization. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Feray Adiguzel, pp. 101. [Master's Degree Thesis]

V

Valentino, Anastasia (A.A. 2021/2022) Plant based food: influenzare la visione dei meat eaters attraverso il priming di una particolare identità. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 126. [Master's Degree Thesis]

Vlassopulo, Olga (A.A. 2020/2021) New textile fibers era: how they're perceived by millennials in luxury vs fast fashion brands. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 85. [Master's Degree Thesis]

This list was generated on Mon Feb 26 01:29:56 2024 CET.