Sustainability in the fashion industry: WTB and sentiment of consumers

Merlicco, Leonardo (A.A. 2019/2020) Sustainability in the fashion industry: WTB and sentiment of consumers. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 127. [Master's Degree Thesis]

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Literature review. Is fashion compatible with sustainability? Eco-efficiency. Eco-effectiveness. Circular economy. The role of emotions in fashion consumption. Fear of contamination. The study. Hypotheses. Conditions and survey. Preliminary analysis. Hypotheses testing. Discussion. Theorical implications. Managerial implications.


Bibliografia: pp. 110-113. Sitografia: p. 114.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Research methodology for marketing
Thesis Supervisor: Donato, Carmela
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2019/2020
Session: Extraordinary
Additional Information: Sessione anticipata 2020/2021.
Deposited by: Alessandro Perfetti
Date Deposited: 16 Jun 2021 06:20
Last Modified: 16 Jun 2021 06:20


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