Sport event sponsorship effectiveness: new versus traditional media

Palumbo, Debora (A.A. 2016/2017) Sport event sponsorship effectiveness: new versus traditional media. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 144. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


The sport event sponsorship business. Theoretical framework. Sponsorship as a marketing tool. Research method. Hypothesis testing methodology. Results.


Bibliografia: pp. 123-130.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Research methodology for marketing
Thesis Supervisor: Adiguzel, Feray
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 24 Apr 2018 16:47
Last Modified: 24 Apr 2018 16:47


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