The videogame market: features of a competitive market and implemented strategies: analysis of a Korean business: Pc-Bank: development of a business model and DCF analysis to replicate it in Italy
Gizzi, Guido (A.A. 2016/2017) The videogame market: features of a competitive market and implemented strategies: analysis of a Korean business: Pc-Bank: development of a business model and DCF analysis to replicate it in Italy. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Federica Brunetta, pp. 122. [Master's Degree Thesis]
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Abstract/Index
The videogame industry: characteristics, actors involved and future trends. New possible scenarios: the entrance in the market of Google and Apple. Theories about business model with a focus on canvas business model: introduction on business plan. Consoles and games in South Korea: analysis of the "Pc-Bank" business. Pc-Bank in Italy: could the Korean success be replicated?
References
Bibliografia e sitografia: pp. 107-109.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Brunetta, Federica |
| Thesis Co-Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Oct 2017 07:39 |
| Last Modified: | 18 Oct 2017 07:39 |
| URI: | https://tesi.luiss.it/id/eprint/19614 |
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