The videogame market: features of a competitive market and implemented strategies: analysis of a Korean business: Pc-Bank: development of a business model and DCF analysis to replicate it in Italy

Gizzi, Guido (A.A. 2016/2017) The videogame market: features of a competitive market and implemented strategies: analysis of a Korean business: Pc-Bank: development of a business model and DCF analysis to replicate it in Italy. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Federica Brunetta, pp. 122. [Master's Degree Thesis]

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Abstract/Index

The videogame industry: characteristics, actors involved and future trends. New possible scenarios: the entrance in the market of Google and Apple. Theories about business model with a focus on canvas business model: introduction on business plan. Consoles and games in South Korea: analysis of the "Pc-Bank" business. Pc-Bank in Italy: could the Korean success be replicated?

References

Bibliografia e sitografia: pp. 107-109.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Brunetta, Federica
Thesis Co-Supervisor: Boccardelli, Paolo
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Oct 2017 07:39
Last Modified: 18 Oct 2017 07:39
URI: https://tesi.luiss.it/id/eprint/19614

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