Speaking social: the strategies adopted by luxury brands to face the social media revolution
Lerario, Federica (A.A. 2016/2017) Speaking social: the strategies adopted by luxury brands to face the social media revolution. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Federica Brunetta, pp. 102. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The luxury industry: from the past to the present days. Why technology matters in luxury? Digital luxury business transformation. The Burberry case: the "art of the trench". Corporate strategies: how luxury companies approach the change and grow. The luxury industry: from the present days to the future. Social media strategies for luxury brands.
References
Bibliografia: pp. 85-93.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategies |
| Thesis Supervisor: | Brunetta, Federica |
| Thesis Co-Supervisor: | Turner, Karynne |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Oct 2017 10:09 |
| Last Modified: | 18 Oct 2017 10:09 |
| URI: | https://tesi.luiss.it/id/eprint/19621 |
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