Speaking social: the strategies adopted by luxury brands to face the social media revolution

Lerario, Federica (A.A. 2016/2017) Speaking social: the strategies adopted by luxury brands to face the social media revolution. Tesi di Laurea in Corporate strategies, LUISS Guido Carli, relatore Federica Brunetta, pp. 102. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The luxury industry: from the past to the present days. Why technology matters in luxury? Digital luxury business transformation. The Burberry case: the "art of the trench". Corporate strategies: how luxury companies approach the change and grow. The luxury industry: from the present days to the future. Social media strategies for luxury brands.

References

Bibliografia: pp. 85-93.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Corporate strategies
Thesis Supervisor: Brunetta, Federica
Thesis Co-Supervisor: Turner, Karynne
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Oct 2017 10:09
Last Modified: 18 Oct 2017 10:09
URI: https://tesi.luiss.it/id/eprint/19621

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