Ethical and unethical company: the role of reputation on the perception of pro social advertising
Mertiris, Xristina (A.A. 2016/2017) Ethical and unethical company: the role of reputation on the perception of pro social advertising. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 96. [Master's Degree Thesis]
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Abstract/Index
Corporate social responsibility: definition, implementation and effects. Corporate reputation: definition, measurements and effects. Communicating CSR: how, where and why. Ethical reputation and related/unrelated pro social advertising: the case of Disney and Philip Morris.
References
Bibliografia: pp. 80-87.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Oct 2017 10:45 |
| Last Modified: | 18 Oct 2017 10:45 |
| URI: | https://tesi.luiss.it/id/eprint/19624 |
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