The green fashion factor: from a consumer pleasing feature to a company strategic asset

Sturiale, Giulia (A.A. 2016/2017) The green fashion factor: from a consumer pleasing feature to a company strategic asset. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 170. [Master's Degree Thesis]

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Abstract/Index

The two sides of green fashion. Measuring sustainability. "Green" communication: influencing consumers' view on sustainability. Best and worst sustainable practices from the fashion world. Creating a brand from a sustainable business model: Patagonia. Communication efficiency in "green" fashion.

References

Bibliografia: pp. 149-157.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Outstanding Thesis: Department of Business and Management
Chair: Fashion management
Thesis Supervisor: Fei, Carlo
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 20 Oct 2017 10:04
Last Modified: 18 May 2018 15:57
URI: https://tesi.luiss.it/id/eprint/19652

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