The green fashion factor: from a consumer pleasing feature to a company strategic asset
Sturiale, Giulia (A.A. 2016/2017) The green fashion factor: from a consumer pleasing feature to a company strategic asset. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 170. [Master's Degree Thesis]
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Abstract/Index
The two sides of green fashion. Measuring sustainability. "Green" communication: influencing consumers' view on sustainability. Best and worst sustainable practices from the fashion world. Creating a brand from a sustainable business model: Patagonia. Communication efficiency in "green" fashion.
References
Bibliografia: pp. 149-157.
Thesis Type: | Master's Degree Thesis |
---|---|
Institution: | LUISS Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
Outstanding Thesis: | Department of Business and Management |
Chair: | Fashion management |
Thesis Supervisor: | Fei, Carlo |
Thesis Co-Supervisor: | Festa, Alberto |
Academic Year: | 2016/2017 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 20 Oct 2017 10:04 |
Last Modified: | 18 May 2018 15:57 |
URI: | https://tesi.luiss.it/id/eprint/19652 |
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