The changing mature consumer behavior of Chinese customer in luxury market
Du, Yuwen (A.A. 2016/2017) The changing mature consumer behavior of Chinese customer in luxury market. Tesi di Laurea in Luxury management, LUISS Guido Carli, relatore Alberto Festa, pp. 85. [Master's Degree Thesis]
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Abstract/Index
Research background. Literature review. The definition of luxury. Chinese customers' motivation for consuming luxury goods. China's economic development. Outbound tourism and the exchange rate. The developmnet of e-commerce, B2C and cross-border electronic commerce. The current situation of Chinese luxury goods industry. The analysis of luxury consumers in China. Method of analysis about performance and reasons of the changing mature behavior. Data analysis.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Oct 2017 08:43 |
| Last Modified: | 23 Oct 2017 08:43 |
| URI: | https://tesi.luiss.it/id/eprint/19657 |
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