Smartphone industry: a study on Italian millennials' replacement behaviour
Luciano, Trixie Mhay Garcia (A.A. 2016/2017) Smartphone industry: a study on Italian millennials' replacement behaviour. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 76. [Bachelor's Degree Thesis]
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Abstract/Index
Research aim. The smartphone industry. What is a smartphone? The Italian smartphone market. Generation Y or the millennials. The Italian millennials. The study. The analysis and discussions.
References
Bibliografia e sitografia: pp. 73-76.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2016/2017 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Nov 2017 10:21 |
| Last Modified: | 02 Nov 2017 10:21 |
| URI: | https://tesi.luiss.it/id/eprint/19721 |
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