Smartphone industry: a study on Italian millennials' replacement behaviour
Luciano, Trixie Mhay Garcia (A.A. 2016/2017) Smartphone industry: a study on Italian millennials' replacement behaviour. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 76. [Bachelor's Degree Thesis]
PDF (Full text)
Restricted to Registered users only Download (5MB) | Request a copy |
Abstract/Index
Research aim. The smartphone industry. What is a smartphone? The Italian smartphone market. Generation Y or the millennials. The Italian millennials. The study. The analysis and discussions.
References
Bibliografia e sitografia: pp. 73-76.
Thesis Type: | Bachelor's Degree Thesis |
---|---|
Institution: | LUISS Guido Carli |
Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
Chair: | Marketing |
Thesis Supervisor: | Marcati, Alberto |
Academic Year: | 2016/2017 |
Session: | Summer |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 02 Nov 2017 10:21 |
Last Modified: | 02 Nov 2017 10:21 |
URI: | https://tesi.luiss.it/id/eprint/19721 |
Downloads
Downloads per month over past year
Repository Staff Only
View Item |