L’utilizzo delle Apps di mobile instant messaging per lo svolgimento di campagne di marketing
Volpe, Giuseppe (A.A. 2016/2017) L’utilizzo delle Apps di mobile instant messaging per lo svolgimento di campagne di marketing. Tesi di Laurea in Web analytics e marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 93. [Master's Degree Thesis]
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Abstract/Index
Mobile instant messaging App e fidelizzazione. Case studies: campagne MIM marketing. Ricerca qualitativa. Ricerca quantitativa.
References
Bibliografia: pp. 80-82.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Resca, Andrea |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Apr 2018 13:03 |
| Last Modified: | 24 Apr 2018 13:03 |
| URI: | https://tesi.luiss.it/id/eprint/20569 |
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