Programmatic creative optimization e marketing funnel: il caso American Express
Blasi, Luca (A.A. 2016/2017) Programmatic creative optimization e marketing funnel: il caso American Express. Tesi di Laurea in Web analytics e marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 97. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Overview sul digital advertising. Programmatic advertising: lo scenario globale. American Express. l’azienda.
References
Bibliografia: pp. 78-81.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Apr 2018 15:28 |
| Last Modified: | 24 Apr 2018 15:28 |
| URI: | https://tesi.luiss.it/id/eprint/20582 |
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