Lusso e webrooming: tipologie di consumatori e implicazioni per i brand
La Rosa, Francesca (A.A. 2016/2017) Lusso e webrooming: tipologie di consumatori e implicazioni per i brand. Tesi di Laurea in Marketing plan and markstrat simulation, LUISS Guido Carli, relatore Matteo De Angelis, pp. 155. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Lo shopping multichannel. Declinazione dello shopping multi-channel. Fase di ricerca. Risultati.
References
Bibliografia: pp. 130-135.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan and markstrat simulation |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Apr 2018 16:43 |
| Last Modified: | 24 Apr 2018 16:43 |
| URI: | https://tesi.luiss.it/id/eprint/20588 |
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