Sport event sponsorship effectiveness: new versus traditional media
Palumbo, Debora (A.A. 2016/2017) Sport event sponsorship effectiveness: new versus traditional media. Tesi di Laurea in Research methodology for marketing, LUISS Guido Carli, relatore Feray Adiguzel, pp. 144. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The sport event sponsorship business. Theoretical framework. Sponsorship as a marketing tool. Research method. Hypothesis testing methodology. Results.
References
Bibliografia: pp. 123-130.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Adiguzel, Feray |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Apr 2018 16:47 |
| Last Modified: | 24 Apr 2018 16:47 |
| URI: | https://tesi.luiss.it/id/eprint/20589 |
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