Influencer marketing e Instagram: analisi dell'impatto dei contenuti visivi degli influencer sulla brand awareness
Porto, Greta (A.A. 2016/2017) Influencer marketing e Instagram: analisi dell'impatto dei contenuti visivi degli influencer sulla brand awareness. Tesi di Laurea in Web analytics e marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 136. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Social media marketing. Conoscenza, condivisione, partecipazione. Influencer marketing. Instagram e influencer marketing. Differenze con altri social network. Analisi di un influencer: caso #SalentoUpNDown. Analisi quantitativa della campagna #SalentoUpNDown.
References
Bibliografia: pp. 114-118. Sitografia: p. 119.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Ungureanu, Paula |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Apr 2018 13:47 |
| Last Modified: | 26 Apr 2018 13:47 |
| URI: | https://tesi.luiss.it/id/eprint/20635 |
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