Experiential marketing: le nuove modalità di consumo e i millennials, sesto continente del lusso: caso studio F is for...Fendi
Minio Paluello, Sofia (A.A. 2016/2017) Experiential marketing: le nuove modalità di consumo e i millennials, sesto continente del lusso: caso studio F is for...Fendi. Tesi di Laurea in Retail and service experience marketing, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 158. [Master's Degree Thesis]
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Abstract/Index
I millennials. Generazioni a confronto. Il consumatore oggi. Dall’età moderna all’età post-moderna. "Nuovi" marketing. Il mondo del lusso. F is for...Fendi.
References
Bibliografia: pp. 133-144.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 May 2018 15:20 |
| Last Modified: | 08 May 2018 15:20 |
| URI: | https://tesi.luiss.it/id/eprint/20770 |
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