Co-creation of a distinctive identity: the role of the supporters in the Juventus F.C. rebranding
Santangelo, Fabiano (A.A. 2016/2017) Co-creation of a distinctive identity: the role of the supporters in the Juventus F.C. rebranding. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 169. [Master's Degree Thesis]
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Abstract/Index
The rebranding. What is the corporate rebranding? Supporter-centred co-creation of value. Co-productive sports interactions. Juventus' rebranding: attempt to go beyond football. Don’t judge the rebranding by its cover.
References
Bibliografia: pp. 134-162. Sitografia: p. 163.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 May 2018 15:18 |
| Last Modified: | 10 May 2018 15:18 |
| URI: | https://tesi.luiss.it/id/eprint/20864 |
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