Scent of a brand: exploring sensory marketing strategies
Improta, Fabiana (A.A. 2016/2017) Scent of a brand: exploring sensory marketing strategies. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 74. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
From traditional marketing to experiential marketing. The focus on point of sales and olfactory marketing. An application of olfactory marketing: case study.
References
Bibliografia e sitografia: pp. 64-68.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International marketing |
| Thesis Supervisor: | Pitardi, Valentina |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 May 2018 16:03 |
| Last Modified: | 10 May 2018 16:03 |
| URI: | https://tesi.luiss.it/id/eprint/20875 |
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