How internet of things is impacting digital marketing: Samsung case: Family hub refrigerator
Cocco, Andrea (A.A. 2016/2017) How internet of things is impacting digital marketing: Samsung case: Family hub refrigerator. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 126. [Master's Degree Thesis]
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Abstract/Index
How much are important data in digital advertising. Digital marketing vs traditional marketing. Internet of things. Case study: Samsung Family hub refrigerator.
References
Bibliografia e sitografia: pp. 97-102.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 May 2018 06:51 |
| Last Modified: | 15 May 2018 06:51 |
| URI: | https://tesi.luiss.it/id/eprint/20893 |
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