From e-commerce to social commerce, a study about digital customer engagement: the Burberry case
Sprovieri, Alessandra (A.A. 2016/2017) From e-commerce to social commerce, a study about digital customer engagement: the Burberry case. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 144. [Master's Degree Thesis]
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Abstract/Index
From e-commerce to social commerce: a focus in the fashion industry. The customer engagement and the customer experience in the digital world: a focus in the fashion industry. The Burberry case.
References
Bibliografia: pp. 116-118. Sitografia: pp. 119-121.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 May 2018 06:55 |
| Last Modified: | 15 May 2018 06:55 |
| URI: | https://tesi.luiss.it/id/eprint/20894 |
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