Storytelling and fashionblogging: brand image definition in the luxury industry
Lovari, Livia (A.A. 2016/2017) Storytelling and fashionblogging: brand image definition in the luxury industry. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 151. [Master's Degree Thesis]
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Abstract/Index
The impact of social networks on strategic marketing planning. From content isers to content creators: the relevance of the user consumer behaviour. Consumer experience, storytelling and fashion blogging: the importance of the relationship between the values of the brand and the customer's lifestyle.
References
Bibliografia: pp. 123-127.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 May 2018 07:03 |
| Last Modified: | 15 May 2018 07:03 |
| URI: | https://tesi.luiss.it/id/eprint/20896 |
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