The luxury store of the future: from physical to phygital: the Gucci project
David, Federica (A.A. 2016/2017) The luxury store of the future: from physical to phygital: the Gucci project. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 118. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The “new luxury” industry. The digital influence on customer experience. Luxury retail in the new luxury era. Gucci through the years. The in-store retail experience.
References
Bibliografia: pp. 98-99. Sitografia: p. 100.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2016/2017 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 May 2018 07:38 |
| Last Modified: | 15 May 2018 07:38 |
| URI: | https://tesi.luiss.it/id/eprint/20903 |
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